L. C. Sterling, Creative Director

L. C. Sterling is a multiple award-winning copywriter and creative director. He helps established companies successfully grow and sustain their business with breakthrough marketing concepts, creative materials and public relations. And he helps entrepreneurs and emerging companies hit the ground running with business plans, marketing plans and strategies designed to attract funding and bring them to market.

Mr. Sterling’s varied background prior to establishing Compelling Concepts includes public relations at RCA and Capitol Records in Hollywood, and copywriting and creative direction at major Madison Avenue advertising agencies, including McCann-Erickson, Dancer Fitzgerald Sample, McCaffrey McCall and Warwick, Welsh & Miller. He has been an entrepreneur and consultant since 1988.

Mr. Sterling has produced national print ads, radio and TV commercials, corporate communications and Web sites for global, household-name consumer and business-to-business clients. His specialty is clear, concise, compelling copy, and concepts that are always relevant to the true target audience.