L. C. Sterling

An award-winning copywriter and creative director, Leon Sterling helps established companies successfully grow and sustain their business with breakthrough marketing concepts, creative materials and public relations. And he helps entrepreneurs and emerging companies hit the ground running, with business plans, marketing plans and strategies designed to attract funding and bring them to market. Leon’s varied background prior to establishing Compelling Concepts includes public relations at RCA and Capitol Records, and copywriting at 4-As Madison Ave. agencies, including McCann-Erickson, Dancer Fitzgerald Sample, McCaffrey McCall and Warwick, Welsh & Miller. Leon has produced national print ads, radio and TV commercials, corporate communications and Web sites for household-name consumer and business-to-business clients. His specialties are clear, concise, compelling copy & concepts, and making sure messages are always relevant to the true target audience.

Homepage: http://keypointmarketing.com/compelling


Posts by L. C. Sterling

Is this the future of advertising?

PMpMon, 30 Apr 2012 13:10:24 +000010Monday 30, 2012 - 1:10 p04

Now we all have ADD.

AMpSun, 01 Apr 2012 09:01:22 +000001Sunday 1, 2012 - 9:01 am04

You’re not paranoid. You really are being followed.

MaramThu, 01 Mar 2012 08:22:22 +00002012-03-01T08:22:22+00:0008 1, 2012 - 8:22 am03

Guns don’t kill people, bad ads do.

FebruaryAmerica/DenverbWed, 01 Feb 2012 08:56:16 +0000000000amWed, 01 Feb 2012 08:56:16 +000012 1, 2012 - 8:56 am02

Whose New Year’s is it, anyway?

Jam1000000amSun, 01 Jan 2012 10:26:55 +000012 1, 2012 - 10:26 am01

Occupy Madison Avenue?

ThuAmerica/Denver2011-12-01T08:29:52+00:00America/Denver12bAmerica/DenverThu, 01 Dec 2011 08:29:52 +0000 1, 2011 - 8:29 am12

Social media fatigue and really bad writing.

22011vAmerica/Denver11bAmerica/DenverTue, 01 Nov 2011 10:39:07 +0000 1, 2011 - 10:39 am11

You’re the client. You should get what you need.

-06002011-10-01T09:17:55+00:00312011bAmerica/DenverSat, 01 Oct 2011 09:17:55 +0000 1, 2011 - 9:17 am10

Is your marketing in the twilight zone?

stAmerica/Denverp30America/Denver09bAmerica/DenverThu, 01 Sep 2011 09:50:06 +0000 1, 2011 - 9:50 am09

Communication: Practical Magic

AM00000090000002331 1, 2011 - 9:06 am08

What does it take to be a copywriter?

J000000Saturday11 2, 2011 - 1:55 p07

Has social media fatigue set in?

J0000006America/Denver 5, 2011 - 12:27 p06

The (critical) role of storytelling in marketing.

Maypm11 1, 2011 - 3:37 p05

What are you selling when you run an ad?

PMpTue, 05 Apr 2011 14:36:12 +000036Tuesday 5, 2011 - 2:36 p04

Quitting Writing; Becoming a Quilter.

AMpFri, 01 Apr 2011 11:05:04 +000005Friday 1, 2011 - 11:05 am04

The digital effect: losing our written history.

MaramTue, 01 Mar 2011 10:38:49 +00002011-03-01T10:38:49+00:0010 1, 2011 - 10:38 am03

Content Mills: Bad for Writers … Bad for Clients.

FebruaryAmerica/DenverbWed, 02 Feb 2011 10:53:53 +0000000000amWed, 02 Feb 2011 10:53:53 +000011 2, 2011 - 10:53 am02

Writers: the engines that drive growth.

Jam1000000amSat, 01 Jan 2011 09:57:50 +000011 1, 2011 - 9:57 am01

USP vs. Branding: What’s the difference?

SunAmerica/Denver2010-12-12T11:22:53+00:00America/Denver12bAmerica/DenverSun, 12 Dec 2010 11:22:53 +0000 12, 2010 - 11:22 am12

November 22, 2010

12010vAmerica/Denver11bAmerica/DenverMon, 22 Nov 2010 12:31:08 +0000 22, 2010 - 12:31 p11

The value of a very good writer.

12010vAmerica/Denver11bAmerica/DenverMon, 15 Nov 2010 12:21:04 +0000 15, 2010 - 12:21 p11

The secret to good P.R.

-06002010-10-18T09:40:33+00:00312010bAmerica/DenverMon, 18 Oct 2010 09:40:33 +0000 18, 2010 - 9:40 am10

Separating the pros from the pretenders: craft.

-06002010-10-12T12:29:28+00:00312010bAmerica/DenverTue, 12 Oct 2010 12:29:28 +0000 12, 2010 - 12:29 p10

Links to sites we love.

-06002010-10-11T13:51:17+00:00312010bAmerica/DenverMon, 11 Oct 2010 13:51:17 +0000 11, 2010 - 1:51 p10

Give clients what they want? Or what they need?

thAmerica/Denverp30America/Denver09bAmerica/DenverFri, 24 Sep 2010 17:07:38 +0000 24, 2010 - 5:07 p09